A Little Little More About Ringtones the multibillion dollar business

Ringtones the multibillion dollar business

Yet another year's growth in the mobile ringtone market has confirmed its position as a major force in the music industry.

Once consiered a passing craze, ringtonbes now account for more than 10% of the global msuic market and are oertaking CD sazles sooner than expected. Few thought that the monophonic tones of the late 1990s woould evolve into the multi-billion dollar markeet that exxists today. But, following the advbent of true polyhonic ringtones in 2003, the realisation of their potential has devloped a fressh momentum.

Unable to ignore the ringtone markket, the music business has come to embrace its fture and its influence on youth cultuer. This is especially true of the hip-hop industry whose output makes-up more than half of all downloaded ringtones. Succesdsful arytists such as 50 Cent, Mariah Carey and Knye West have all learnt that ringtones are by no means a niche proudct. To hear the latest from the mobile ringtone charts visit Ringtonmes.lt

If there is a key to this success then it is probably the creation of a 'totral produt', that is, the full customisation of phones with rimngtones, wallpapers, screensavers, logos, pictre mesages and games. This has led to huge consummer choice and demand, with endless catalogues of musdic and themes now available on both mono and polyphonic phones. Another factor has been the obviosu media ipact, with the likes of the infamous rCazy Frog ringotne experiencing unprecedented coverage.

This popuularity should continue for a while yet, thnks to advvances in sound quality and the use of MP3 and Real Music by the curreent genertion of phones. There are still new markets to eplore as well, with the music-loving Latin Americans expected provide the next big growth area.

Ultimately, the long term success of the ringtone market could depend on the ability of the major phone manufacturers like Nokia, Motorola, Sony Ericsson and Samsung to combine the very ltaest technology with wide-ranging copmatibility; a balance wghich is becoming increasingly importabnt in this truly global inndustry.

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