Acura RSX Represents Tons of Potential For The Efficiency Aftermarket Aftermarket Producers Gear Up For All-New Sporty Coupe

A gaggle of key executives and engineers from leading automotive aftermarket producers were given an advance preview of the all-new Acura RSX at a special program held at American Honda headquarters in Torrance. The preview provided the aftermarket community with an in depth-up have a look at Acura's sporty new coupe that is scheduled to exchange the Integra in July.
"We realize that lots of in the present day's discriminating automotive enthusiasts need to personalize their vehicle," said Dan Bonawitz, vp of auto company planning and logistics. "The businesses represented here at the moment play a key role in helping these enthusiasts to realize their customizing goals."

In accordance with the Specialty Equipment Market Association (SEMA) Compact Performance Market Report, Acura and Honda merchandise account for nearly half of the customized vehicles in the sport compact segment. With the introduction of the Acura RSX in July, and the Honda Civic Si in spring 2002, American Honda is poised to proceed its dominance of this efficiency category.

"From a supplier viewpoint the RSX has numerous potential," said Bill Neumann, CEO of Neuspeed, makers of suspension, efficiency and look products. "The suspension layout may be very clean and will make it simple to engineer and apply new gadgets," Neumann said.

"If somebody would have informed me they could have made the Integra that much better Used Cars Venice I would not have believed it--however they have," commented Tom Myroniak, director of corporate communications for HKS, a Japan-based performance parts manufacturer. "The i-VTEC know-how represents a tremendous advantage to shoppers, and a brand new challenge for the aftermarket," Myroniak said. "However it's a challenge that HKS gladly accepts," he added.

"I am really excited about this car," added Scott Centra, project coordinator for body package and spoiler manufacturer Wings West. "This is among the finest platforms we've seen for the following generation of performance cars."

Accessible in two distinct versions, RSX and RSX Kind-S, the new model options numerous developments in performance and technology. The RSX is provided with a 16-valve, DOHC 2.0-liter 4-cylinder engine that makes use of Acura's revolutionary i-VTEC "intelligent" valve-management system--producing a powerful 160 horsepower and 141 lb.-ft. of torque. The i-VTEC system combines VTEC (Variable Valve Timing and Elevate Electronic Control) with new VTC (Variable Timing Management) which continuously adjusts camshaft phasing for enhanced performance and effectivity across a broad power band. The all-aluminum RSX engine mates to both a 5-velocity handbook transmission or an optionally available 5-pace Sequential SportShift automatic transmission.

For those seeking to push the performance envelope even additional, a Type-S version of the RSX is on the market, powered by a high-output model of the dual-cam, 2.zero-liter engine that produces a outstanding a hundred horsepower per liter for a most output of 200 horsepower and 142 lb.-ft. of torque. The RSX Sort-S is equipped solely with an all-new, shut-ratio, 6-velocity manual transmission.

The RSX employs a brand new excessive-mount variable-help rack-and-pinion steering and a newly designed independent Management-Hyperlink MacPherson strut front suspension that enormously enhances cornering efficiency while minimizing weight and maximizing inside room. At the rear, the RSX contains a new, compact double-wishbone system that helps deliver quick, assured handling and a easy, compliant ride. On the Type-S, the suspension is optimized with firmer springs and dampers for even better responsiveness and street feel.

For driving enthusiasts who need to personalize their new RSX utilizing genuine Acura parts, Acura sellers supply a full line of Acura Accessories. Accessible on the release of the RSX, Acura Equipment vary from manufacturing unit shade-matched aerodynamic beneath body spoilers and wing spoilers, to alloy wheels, foglights, and quite a lot of shift knobs and interior trim pieces. And, when installed at the time of buy, Acura Equipment could be included in the automobile-financing bundle, and carry the full Acura warranty.

Like all Acura models, the 2002 RSX is covered by a comprehensive four-year/50,000 mile bumper-to-bumper limited warranty. Extra ownership advantages include Acura Total Luxurious Care (TLC), which provides free 24-hour roadside assistance, concierge service, and trip routing.
Good morning everyone and thanks for becoming a member of us. We're glad to be here in this nice city again. New York is the place Benny Goodman made the basic tune you just heard a huge hit in the '40s -- and we have another hit in store for you as we speak, as you will see in a number of moments.

But first, since this is April and we've just completed the primary quarter of 2001, I need to share with you the fact that Acura is off to a quick start. We continue to take pleasure in more record sales for our division. And we're right on track to achieve our 2001 sales objective of 170,000 units. The truth is, March was the best sales month within the historical past of Acura.

What is the cause behind this success? It's actually pretty simple. Our engineers continue to develop a gentle stream of precision-crafted efficiency vehicles. Vehicles which can be putting a responsive chord with in the present day's driving enthusiasts.

Our TL was a major hit the second we rolled it out in Fall of 'ninety eight - and it continues to be the number one selling close to-luxury sedan. The new CL redefined what a luxury sport coupe needs to be, and it too is the number one vendor in its category. The MDX has set a new benchmark for luxurious SUVs. Demand continues to exceed supply. And, with other products, we continue to keep the pressure on the marketplace and on our competitors.

Our new 2002 RL, TL and TL Kind-S were simply launched final month and so they signify major enhancements over the automobiles they replace. All of which brings us to right now - and yet another thrilling new product launch.

In January, at the Detroit Auto Present, we confirmed you a prototype of the car that might in the end replace the Integra. At this time, you're going to see the actual thing. The manufacturing model. The exciting new sports coupe from Acura that pushes the automotive performance envelope even further. A groundbreaking new sports car that builds on our outstanding racing and efficiency heritage - and that can entice a complete new technology of buyers.

Ladies and Gentlemen, introducing the all-new 2002 RSX from Acura! The RSX is designed to ship greatest-in-class performance, Best-in-class luxury, And greatest-in-class options and amenities.

The RSX gives revolutionary high performance engines, a wealth of luxury appointments, a driver-oriented cockpit, superior safety options, and putting styling. The RSX has precisely what right now's youthful, discriminating driving enthusiast is trying for.

Take a look. Appears to be like Venice Honda attractive does not it? As I stated earlier, we're proud to introduce this nice new 'RSX within the City.' I believe now we have another hit on our hands. The RSX was designed and built to deliver a true, race-bred driving expertise because efficiency is the hallmark of the Acura model - the frequent denominator that links all of our products - and which makes this sporty coupe a significant new member of the Acura family.

RSX is necessary to Acura as a result of it would provide us with a gateway to lifetime owner loyalty as young patrons discover a dwelling at Acura - and then transfer up by means of the product line. Not do we've to worry that our young coupe customer has no place to go when it is time to step up. In the Acura of right now, a purchaser whose life-style perhaps be changing -- but who nonetheless wants performance -- can transfer up right into a CL coupe or TL sedan with out breaking the financial institution - and with out feeling like he is left his youth behind.

In brief, we now have a stair-stepped development of excessive-performance luxury cars that will enable us to maintain prospects in the Acura family. And it all begins right right here - with the exciting RSX sports activities coupe.

In comparison with the automobile it replaces, the RSX is designed to move us further upscale, and enchantment to these patrons who are in the higher echelons of this market segment. Who will buy this new RSX?

Slide:

27 years previous
College diploma
$60,000 household earnings
The goal buyer is 27 years previous, with a school diploma and $60,000 in common annual household income. They are prosperous, lead energetic life, and are undoubtedly trendsetters.

Slide:

RSX: 60% male

RSX Kind-S: 80% male

We anticipate about 60% of the RSX patrons to be male, with 80% male for the RSX Type-S you see right here on stage. The new RSX will likely be launched in July, and we count on it to compete efficiently with the likes of competitors similar to the brand new sporty coupes from Audi, Mercedes and BMW. We'll construct 30,000 annually, and we're assured we'll promote them as quick as we will construct them. Though pricing has not but been established, we expect to see the RSX range between $20,000 and $25,000.

The RSX can take your driving expertise to the next level. And, with the RSX, we proceed to additional integrate our Acura brand under the umbrella of performance. It doesn't matter what your age or revenue - in case you're an automotive purist and a driving enthusiast - Acura is the place you need to be. Now, I might like to invite you all to take a more in-depth have a look at our new RSX.

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