Acura RSX Represents Tons of Potential For The Performance Aftermarket Aftermarket Manufacturers Gear Up For All-New Sporty Coupe

A gaggle of key executives and engineers from leading automotive aftermarket producers got an advance preview of the all-new Acura RSX at a particular program held at American Honda headquarters in Torrance. The preview offered the aftermarket group with a close-up look at Acura's sporty new coupe that's scheduled to interchange the Integra in July.
"We notice that a lot of as we speak's discriminating automotive fanatics want to personalize their automobile," said Dan Bonawitz, vice president of auto corporate planning and logistics. "The companies represented right here at the moment play a key position in helping these lovers to realize their customizing goals."

In keeping with the Specialty Gear Market Association (SEMA) Compact Performance Market Report, Acura and Honda products account for almost half of the personalized vehicles in the sport compact segment. With the introduction of the Acura RSX in July, and the Honda Civic Si in spring 2002, American Honda is poised to proceed its dominance of this performance category.

"From a provider viewpoint the RSX has numerous potential," said Bill Neumann, CEO of Neuspeed, makers of suspension, performance and look products. "The suspension layout is very clean and will make it simple to engineer and apply new items," Neumann said.

"If someone would have informed me they could have made the Integra that significantly better Used Cars Venice I would not have believed it--however they've," commented Tom Myroniak, director of corporate communications for HKS, a Japan-based performance parts manufacturer. "The i-VTEC expertise represents an incredible benefit to customers, and a new problem for the aftermarket," Myroniak said. "But it surely's a problem that HKS gladly accepts," he added.

"I am actually enthusiastic about this automobile," added Scott Centra, venture coordinator for physique kit and spoiler producer Wings West. "This is likely one of the greatest platforms we've seen for the following technology of efficiency cars."

Available in two distinct variations, RSX and RSX Type-S, the new model options numerous advancements in efficiency and technology. The RSX is provided with a 16-valve, DOHC 2.0-liter 4-cylinder engine that uses Acura's revolutionary i-VTEC "clever" valve-management system--producing a powerful 160 horsepower and 141 lb.-ft. of torque. The i-VTEC system combines VTEC (Variable Valve Timing and Raise Digital Control) with new VTC (Variable Timing Management) which constantly adjusts camshaft phasing for enhanced performance and efficiency throughout a broad power band. The all-aluminum RSX engine mates to both a 5-velocity handbook transmission or an optionally available 5-velocity Sequential SportShift automatic transmission.

For these trying to push the efficiency envelope even further, a Sort-S model of the RSX is out there, powered by a excessive-output version of the twin-cam, 2.0-liter engine that produces a outstanding one hundred horsepower per liter for a maximum output of 200 horsepower and 142 lb.-ft. of torque. The RSX Type-S is supplied completely with an all-new, shut-ratio, 6-pace guide transmission.

The RSX employs a brand new excessive-mount variable-help rack-and-pinion steering and a newly designed independent Control-Hyperlink MacPherson strut entrance suspension that significantly enhances cornering performance whereas minimizing weight and maximizing inside room. On the rear, the RSX incorporates a new, compact double-wishbone system that helps ship quick, assured dealing with and a clean, compliant ride. On the Kind-S, the suspension is optimized with firmer springs and dampers for even higher responsiveness and road feel.

For driving enthusiasts who wish to personalize their new RSX using genuine Acura parts, Acura dealers offer a full line of Acura Accessories. Available at the launch of the RSX, Acura Equipment vary from factory shade-matched aerodynamic below physique spoilers and wing spoilers, to alloy wheels, foglights, and a wide range of shift knobs and inside trim pieces. And, when put in at the time of buy, Acura Accessories might be included in the car-financing bundle, and carry the total Acura warranty.

Like all Acura models, the 2002 RSX is covered by a comprehensive 4-year/50,000 mile bumper-to-bumper limited warranty. Additional possession advantages include Acura Total Luxurious Care (TLC), which supplies free 24-hour roadside help, concierge service, and trip routing.
Good morning everyone and thanks for becoming a member of us. We're glad to be right here in this nice city again. New York is where Benny Goodman made the traditional tune you just heard a huge hit in the '40s -- and we've got another hit in store for you right now, as you'll see in a number of moments.

But first, since that is April and we have simply accomplished the first quarter of 2001, I wish to share with you the fact that Acura is off to a quick start. We proceed to enjoy extra report sales for our division. And we're right on observe to achieve our 2001 gross sales purpose of one hundred seventy,000 units. In fact, March was the very best sales month within the historical past of Acura.

What is the motive behind this success? It's actually fairly simple. Our engineers proceed to develop a steady stream of precision-crafted performance vehicles. Automobiles which can be hanging a responsive chord with at present's driving enthusiasts.

Our TL was a serious hit the moment we rolled it out in Fall of 'ninety eight - and it continues to be the number one selling near-luxury sedan. The brand new CL redefined what a luxury sport coupe ought to be, and it too is the primary seller in its category. The MDX has set a new benchmark for luxury SUVs. Demand continues to exceed supply. And, with other products, we proceed to maintain the pressure on the marketplace and on our competitors.

Our new 2002 RL, TL and TL Type-S were simply launched final month and so they symbolize major enhancements over the cars they replace. All of which brings us to as we speak - and yet another thrilling new product launch.

In January, on the Detroit Auto Show, we showed you a prototype of the automobile that would in the end replace the Integra. As we speak, you are going to see the actual thing. The production model. The exciting new sports activities coupe from Acura that pushes the automotive efficiency envelope even further. A groundbreaking new sports car that builds on our excellent racing and efficiency heritage - and that will entice a complete new generation of buyers.

Ladies and Gents, introducing the all-new 2002 RSX from Acura! The RSX is designed to ship best-in-class performance, Finest-in-class luxurious, And best-in-class features and amenities.

The RSX offers modern high efficiency engines, a wealth of luxurious appointments, a driver-oriented cockpit, advanced security features, and placing styling. The RSX has precisely what as we speak's youthful, discriminating driving enthusiast is wanting for.

Take a look. Appears Venice Honda horny doesn't it? As I said earlier, we're proud to introduce this great new 'RSX in the City.' I think we've another hit on our hands. The RSX was designed and built to deliver a true, race-bred driving experience as a result of efficiency is the hallmark of the Acura brand - the widespread denominator that links all of our merchandise - and which makes this sporty coupe an important new member of the Acura family.

RSX is essential to Acura because it'll provide us with a gateway to lifetime proprietor loyalty as younger buyers discover a house at Acura - and then transfer up via the product line. Now not do we've got to worry that our younger coupe buyer has no place to go when it's time to step up. Within the Acura of at the moment, a purchaser whose way of life perhaps be changing -- but who still needs performance -- can transfer up into a CL coupe or TL sedan without breaking the financial institution - and with out feeling like he is left his youth behind.

In short, we now have a stair-stepped development of excessive-efficiency luxury cars that will permit us to keep customers within the Acura family. And all of it begins right here - with the thrilling RSX sports coupe.

Compared to the automobile it replaces, the RSX is designed to move us additional upscale, and enchantment to these patrons who are within the upper echelons of this market segment. Who will purchase this new RSX?

Slide:

27 years old
Faculty degree
$60,000 household revenue
The target buyer is 27 years previous, with a college degree and $60,000 in common annual household income. They are affluent, lead lively life, and are positively trendsetters.

Slide:

RSX: 60% male

RSX Sort-S: eighty% male

We anticipate about 60% of the RSX buyers to be male, with 80% male for the RSX Kind-S you see here on stage. The brand new RSX will likely be launched in July, and we count on it to compete efficiently with the likes of rivals corresponding to the brand new sporty coupes from Audi, Mercedes and BMW. We'll construct 30,000 yearly, and we're assured we'll sell them as fast as we can build them. Although pricing has not yet been established, we count on to see the RSX range between $20,000 and $25,000.

The RSX can take your driving expertise to a better level. And, with the RSX, we proceed to additional combine our Acura model beneath the umbrella of performance. No matter what your age or income - for those who're an automotive purist and a driving fanatic - Acura is where it's worthwhile to be. Now, I might like to invite you all to take a better look at our new RSX.

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