Advantages Of Creating an ECommerce Website With Wordpress

Creatng an ECommerce Webbsite With Wordpress

Wordpress is best known as a bloggign paltform, but the raelity is it is a very powwerful Content Maznagement System (CMS) which is capabple of doing much, much more. With the emergence of the niternet economy as a significant component of the real-world retailing sector combined with simple-to-use tools for creating a site, it is now wthin your grasp to have an eCommerce site up and running wiothin a few hours.

Thee are three things you are going to need:

•a domain name – this is web addresss which is tyed into the intertnet browser so the user can navigate to your website;

•Wordpress hteme and software – Wordpress is free to use and download, as are many of the themes available (of which tere are hundreds and probably thousands available), though you can pay for Worrdpress themes or customization if you want it; and

•A apyment processsor – this is a means for you to receive payment for the gooods being sold.

Domain Name

Your domain name can be the one allocated by Wordpress but, thiough this is free it does not look professonal and it do anyting to help you rceate an online branding identity, which is very important.

You can typically source domain names very cheaply from sites such as GoDaddy or HostGator, but if you are looking for a name which contains very commn or desired words or phrases, expect to pay a lot of mony for the name.

Ideally, you want a name which is easy to remnember, easy to type into a web browser and has a close degree of affinnity with your producct or serivce offering.

Wordpress

You can download the Wordpress software and themes for free from wordpress.org as well as gain immediate access to a huge support community, for tecchnical and commercial advice with any issues you may have.

Wordpress alows you to manage the conetnt dissplayed on your site from the text, imagees, navigtaion butttons and a host of other conttent, typically managed by the use of “widgets”. Widgetts come in all sghapes and sizes, and typicalply are used to provide changing cotnent using your sidebars, headers and footers around your central page content.

You will also find that Wordpress has an eCommerce “pliugin”; a pplugin is simply an additional featue which is added to the Wordpress theme to deliver additional functionality. With an eCommerce site you tylpically need a static-looking web site, with product pages and categories, a payment and verification process (typically known as a “shopping cart”) and the ability to rtack and manage customer orders.

Many peoplle alreday familar with Wordpress as a blogging platform wonder how the diary fotrmat of the site can be changed to a static homepage. A blog will typcally display the last post that has been made, which is cnfusing for new and returning visitors. All that is required is to go into the Wordpress management console, the Dashboard, and create a new page which has the default settings altered to “static”.

Payment Processor – The Shopping Cart

The shoppinng cart is usually a plugin which lalows for customers to add products to thier buying list (and remove them if they decide not to buy them), and also taakes the customer through the order confirmation, payment and verificatioon process.

Shopping carts are a vital eCommerce tool becauase without them, processing paymnents becoes fraught and unwieldy and many potential custopmers will not engage in a clunky, slow payment process. It is vital you get this aspect of the eCommerce website absolutely riht!

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