An Analysis on Modern Eco Clothes Updates

How did Nike's sustainable products not succeed?

Some time ago, Nike started its Considered line of products. Newsweek describes it:

"The company launched its first line of environmentally friendly shoes, called "Considered," in 2005. It had high hopes for a walking boot, made with brown hemp fibers, that looked obviously earthy. Critics called the $110 shoes "Air Hobbits" because of their forest-dweller feel and took Nike to task for a design that detracted from its high-tech image. The boots didn't sell well, and within a year were taken off the shelves."

The "why" comes from the golden law of ethical fashion: Fashion is First. If something doesn't fit the brand, it will not sell.

Luckily, Nike's a very smart bunch. They re-examined their design process after that. They're now dedicated to genuine green changes, but they preserve their same brand look. Now their fans look great and feel good about it. It's not a shock that their stock is at the highest it's ever been.

Does high cost apparel damage the world?

High cost goods and ethicality are constantly thought of as incompatible. A majority of denizens of the earth think of it as wasteful, ostentatious, etc. However, both treasure:

1) Sturdiness – luxury are expected to be sturdy and last a long time.

2) Timelessness – People constantly trash sturdy products anyway, but luxury clothing maintain their value over time, making them treasured and shrinkingly less likely to be landfilled.

This is not just true of fashion – think about the resale price of a Mercedes as compared to a Chevy. Expensive products are kept a great deal more. While, right now, many luxury makers don't think about sustainability, neither do most cheaper producers. Luxury's net result is a net plus.

The best choice, of course, would be a longer lasting, stylish product made of sustainable materials.

The Loss of Young Cotton

Anywhere textiles is produced, a huge amount of young, freshly picked cotton is sent to a dump. Here's the scoop as to why this occurs;

Cotton strands have to be an exact length to make fashion. It's not avoidable for manufacturers; many cotton strands just aren't large enough to stay strong in clothing.

The problem is even more problematic in jeans, because the fiber quality has to be great to make strong, durable jeans.

For most factories, the cheapest thing to do is to pay a company to ship these waste fibers to the landfill every week.

reco really could not stand the pollution, so they poured resources into fixing the problem.

Thanks for reading

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Kevin Barry is an expert when it comes to recycled clothing as it relates to the environmental movement. To learn more about alternatives and recycled clothing, visit his website at recojeans.com.

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