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Biggest Casual Gaming Site Improves Fresh Games.

By: Kimberley Church

The country's most visited and top-5 internet online games site,
which attracts larger than 12 million unique site visitors each month) today introduced the
launch of , new games to play featuring thousands of online games, including custom Gamevance games, and
games from top-tier publishers and third-party designers. This latest and
most cutting edge internet game offering from Gamevance.com is explicitly designed to
present a advanced gaming experience for its viewers and unparalleled sales
opportunities for individual game designers and publishers -- all while
offering advertisers powerful possibilities to target and engage this highly
responsive, growing demographic.
With 200 million gamers worldwide, casual games is one of the
fastest-growing - and most recession-proof - categories on-line, But there are tens of 1000's of great free games out
there 'all dressed up, with no place to go.' Gamevance’s mission is to
be the first online destination that can successfully marry players,
independent developers, major publishers...and profits."
Taking the hugely successful - and profitable - Gamevance model a step
further, to offer tens of millions of visitors with an
almost unlimited selection of games to play, while simultaneously enabling
developers and third parties to easily and efficiently generate sales and
profits, all without impacting the positive - and free - gaming experience
of its viewers.
The Benefits/Innovations of Gamevance.com
For Users: Gamevances's mix of free games includes proprietary games , such as Duck Hunting and Spy Racer;
but, also offers developer-uploaded games and
games from top-tier third party publishers, resulting in an almost unlimited
variety of games across every class and skill-set. Some of the finest, most creative and impressive casual games are from
individual builders who need a distribution platform to make them
profitable. By enabling these builders, Gamevance provides end users with
access to a constantly refreshed suite of the latest and most creative
casual games.
For Game Programmers and Publishers: Despite the rising numbers of
high-quality game developers and publishers, the industry has lacked a
platform that ensures not only visibility, but also revenue generation.
Gamevance combines the incentive of sales revenue sharing with an unprecedented
simplicity and cost-efficiency for designers and publishers by providing an
extremely user-friendly, self-serve system where partners can register and
upload games in minutes. These exclusive, developer-friendly features are
designed to ensure that Gamevance will present a high volume and diversity of
free games to consumers.
For Advertisers: The rapid growth and engagement of casual games visitors
presents marketers a rare and, in spite of the current recession, gigantic
opportunity. While the internet gaming demographic traditionally skews
female, as it expands, it is quickly changing, cutting across the general
population. While Gamevance usually targets online gaming's high-value
female demographic, Gamevance is intended to attract the slightly more youthful -
and developing - male-skewing online games audience, providing advertisers with
unique opportunities to interact with this new, very desirable and
responsive demographic within casual games.
Recession-proof Vertical
Gamevance is tapping into a market that industry experts agree
is proving counter-cyclical and recession proof - and that is highly
responsive to internet marketing. In fact, according to comScore, the
online gaming category grew 27 percent during the past year, to eighty six million
visitors by year-end 2008, with the total time spent playing online games
leaping 42 percent - and, while other verticals saw dismal performance,
display advertising views for online games spiked 29% year over year in
November .
US consumers play online games more frequently than any other type of video
games and they're playing them more than they watch online video or visit
social networking web-sites. Gamevance seeks to present this
massive audience with a new hub of enjoyment, one that we anticipate
casual players will bookmark and return to as regularly as Facebook, MySpace or
Twitter.

Article Source: http://gamblingarticlessite.com

About Gamevance.com Founded in 2001, Gamevance (www.gamevance.com) is one of the web industry's most rapidly developing interactive advertising companies. Gamevance.com, a top awarded game website which attracts 12 million monthly unique visitors and is one of the fastest-growing game web-sites and Web properties overall. The site enables advertisers to target the fast developing, highly sought-after, and responsive casual gaming audience through Gamevance.com and through its recently launched internet game site. The company's ResultLinks, a self-serve and in-text display advertisement system, is the fastest-growing in its industry. Blending conventional and new media expertise with cutting edge tools, Future Ads' mission is to provide marketers with the most efficient, easiest-to-use, most beneficial sources of Online traffic. Play games at Gamevance.

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