Can Link Building Truly Work Or Are You Wasting Your Time?

I have lately been carrying out some experiments with link building to see what the results are. I am part way through the whole test, which aims to find out if too loads of links can equally destroy the good work. But I am noticing some interesting results.

For my experiment I picked on a new site of my own that included a claim phrase from a paid to post system. This claim phrase is a random group of words that is only found on web sites trying to become members of the system, so it is extremely unlikely that anyone else on the internet is running any SEO on it.

My weblog, at the outset of the testing, was 35th in the Google search results for this claim phrase and nowhere to be found on Bing or Yahoo. I used the sentence as the anchor text for a link to the post page from a PR3 web site that I also control.

Give it a week and Google has been all more than the PR3 site. Funnily, this site is suddenly 12th on the results. At first, the weblog moved up from 35th to 15th and then 10th, finally stepping above my PR3 website.

So through a single link on a PR3 page, my web site jumped 2 full pages for this totally uncontested phrase on Google. It hadn't moved a single place until the day I saw that the PR3 site had been revisited by Google. So, the just explanation for the jump of 25 positions is this new found link to it.

But, it is also interesting to note Bing and Yahoo. Neither had the post page listed in the search results prior to the link going live. Yahoo did quite quickly selection the PR3 web site with the selection on it for the search terms, which was quite promising, but it took a few more days until it also listed the post, down on the bottom of page 4.

The interesting difference between Google, Bing and Yahoo is the number of results each return. Bing and Yahoo return 30 - 40 results on this search yet exactly the same search on Google returns practically 800 current results.

It appears that Google is being less fussy about what pages it caches and lists in the search engines. And when looking at how many pages of the site that Yahoo has indexed, they are virtually all category and archive pages. There is merely one post page listed in the archives - the one in this trial.

So, it looks as though because of one PR3 page pointing to the post, Google has promoted the website from 35th to 10th and Yahoo has taken an interest in the page and also cached it and listed it well. Bing although, is merely being slow (it hasn't visited the PR3 page for a few time).

Therefore, inbound links are without doubt the lifeblood of a website. They do move you up the results and make search engines take notice of the pages. Next, I'll test whether a web site wide link destroys the position or aids it!

Article Source: http://gamblingarticlessite.com

Catch up with this experiment and more at realwebtraffic.co.uk, where there are loads more affordable website promotion ideas. By Keith Lunt

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