Sponsored Posting - A System To Finance Your Webpage

If you are blogging, either for fun or with the aim of making a decent income, then one of the strategies that you may look at for generating an income is sponsored posts.

Is sponsored posting ethical?

There is a great argument as to whether these are ethical or not. You are marketing to your audience a site, company or a link on the deception that you are recommending it out of interest. But in actual fact, you may only have first heard of the web site 5 minutes ago when you were asked to write about them.

Finding work

That aside, they can be a fine earning potential. You can deal directly with an assortment of contacts for sponsored posts, or use one of the variety of main companies on the marketplace. Dealing directly does earn a lot more cash, but it is more tricky to find the people wishing to advertise on your web site.

So, how do you go about it? Well, find a website or two that you like the looks of and sign up. You give them your basic web site details, the address, a narrative etc, and then they quite often give you a claim sentence to print in a post. The sentence is utter nonsense and is designed just to prove that you do in reality have permissions to update the weblog. You add the sentence to a recent post that appears on the home page and then you are away.

Posting sponsored content

After that, you merely have to sit down and wait for a few opportunities to be delivered. As they do, and they will if your website is good enough, you read the necessities, write a post and then inform the scheme the URL of the new post. There will perhaps be an automated check of the accepted links and then the advertiser gets to review your post. If the whole lot passes, you then receive payment a month later.

On site disclosure

It sounds easy, and mostly is. But you to have to be wary that a recent alteration to advertising principles mean that you have to make known that you are being paid to write that post so that your visitors know it is not just a web site that you have discovered and want to push. They have the right to know there is a monetary incentive for you to write that post.

How this is dealt with varies from scheme to scheme. Several insist that each post carries a disclosure whilst some maintain that your site carries a disclosure page. Myself, I try to do both as much as possible.

Variations

Not all sponsored posts systems work the same way. For example, the one I work with the most just suggests what to do, a minimum word count and the links and lets you get on with it. An alternative system just wants a link in a post of relevant content.

These systems are principally about tricking the search engines into seeing more inbound links, once more a little dubious, but there is also an additional system in which all links are nofollowed. This is quite a skillful set-up, which I have only just started to use and there is at present little work on offer. If it starts to grow it will get its own write-up, but its core aim is just to get bloggers debating about their advertisers.

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