The Damage Of Site Wide Links To Your Link Building Activities

I have been experimenting recently with website wide links to see if the horror stories are correct, whether they perhaps help or whether they are only a waste of space.

So, I picked a random phrase on a PR0 blog and searched Google on this term. The term was actually a claim sentence for a paid blogging system, so it us used on masses of blogs, but none of them are possibly optimised for it. At first, my PR0 site was 35th on Google for it. Then, I linked from the home page of a PR3 blog to the post page with this phrase and watched the results.

Once the PR3 web site was visited by Google, it itself appeared on page 2 of Google's results, around round position 13. A day or two later and the PR0 site jumped to 15th and then slowly up to 10th position, overtaking the PR3 website.

Now, I cannot explain why it continued to climb up after the initial jump, but it did. But the effect of the single link is not what I am trying to look out.

I left the web-sites alone for a week whilst I monitored the movements, watching them balance out. Then, I put the same link onto the rest of the PR3 web site in exactly the same position.

Now suddenly thousands of pages of the website had a link to the PR0 weblog, using the random phrase as an anchor text. This really was a website wide link if ever there was one. Not much happened, for all of 2 days! Then suddenly the position of the PR0 website started to crash off.

Within three days the web site was down to 39th on the search engine listings, although just 2 dozen of the pages on the PR3 blog were reported on Google as containing the link.

So, this points to several things.

First, by introducing a web site wide link the effects of the single link are knocked out. A single link on 1 page could give a benefit, but put the link across the web site and there are no benefits.

What round it dropping to 39th, from the original 35th? Does this mean a website wide link is damaging? I think not. Out of those sites above it in the listings, 2 of them, are the pages from the PR3 web site, plus a couple of new high ranking blogs have also displayed the claim sentence. So that explains why it fell further than it climbed.

The second point to notice is that a site wide link is anything but a link on every page. Just about 23 pages are cached with the link out of a few thousand pages across that website. So, it looks as although if you get more than round 5 - 10 links from any one website in a short time period then the links are totally ignored.

This means that if you are writing WordPress templates in the hope of getting a load of links in, you are probably wasting your time! The same for a lot of other tricks. Whether further web site wide links when they are built up over time on an older web site have the same effect, I cannot say. That experiment will take stacks longer!

Article Source: http://gamblingarticlessite.com

Written by Keith Lunt of affordable website traffic. If you want to know more about website traffic techniques, call in.

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