The Facts of Website Web optimization Page Design

Many so called self confessed experts will advise you that you need to use certain entries in your Title, Description, alts, keywords and other places. Make certain that you have enough H1 and H2 tags and use bold a few times. Forget that! These worked very well years ago, but for Google in particular, these are more or less overlooked. I have successfully got web sites to the top of Google without even mentioning one or more of the search terms anywhere in the code.

I am not sure why people still insist on using these tags and attributes. At times, I think it is only to baffle less technical people. There may still be a little help in filing these attributes and tags with your preferred keywords, but I doubt it is much. The predicament is that they are too straightforward stuffed with random, irrelevant, keywords.

Search engines instead are putting stacks of value in what happens off the website. So do not worry if changing your web site code sounds too difficult or you do not maintain the code. You can do everything that is needed without changing a line of code!

Well, for my own web site design site, I appear on the first page for various local listings, without mentioning the local areas on the web site. For instance, Merseyside does not appear in the code, yet I appear on the first page of Google for searches on web site design Merseyside.

My home page does naturally discuss site design and gives more details on the services offered. And this is the key to how a well optimised site page should look. The page should naturally mention and deal with the keywords. A few mentions of them, maybe in different contexts and mentioning them in different ways. Such as, web site design and designing a site.

Do not ever in excess of-do the number of times that a keyword is mentioned in a site. Some people suggest a rule of each keyword representing no more than 2% of the words on a page. So, if the web page contains 300 words, which is a detailed page, then you can have no in excess of 6 mentions of any of your individual keyword.

Take this to the extreme of a 200 word page, and if you used a keyword in the title, description, and keyword meta tags and once in an alt attribute, then you would have hit your 2% without mentioning it just the once in the text. So, for the best results, be sure that that you talk about keywords naturally instead of stuffing them everywhere that you might. But it is the next stage, link building, that is crucial.

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Written by Keith Lunt of Janric.co.uk. If you want to know more about optimisation, call into our internet marketing blog.

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