The news industry is changing..for the better

News has been the staple of the print industry for centuries...a far cry from the early print press. Since the internet came to life though, the dead of the newspaper industry was pretty much announced.

Google and Yahoo, and other search engines were first to mark their territory and carve out a share...and soon they stepped into news aggregation, a natural 'next-step' in their development.

Today, one need not spend a minute flicking through a newspaper, because the news in online and just a finger click away.

Some services even now provide audio news!

Such has been the story across the globe that one wonders why it has taken so long for the world to latch on to the new trend. Never the less, it appears in a few years, or decades, particularly because of the 'save the forest' campaigns all over the world, print press may be retired to the annals of history....fodder for historians and scholars...but not much more.

In its place, a much easier, faster, simpler, and more accessible and free system of consumption: online newspaper!

The future is not entirely bleak however, as print industry leaders begin to appreciate the importance of online presence for their brands. As they adopt more aggressive online marketing strategies they will adapt with the new trends and hopefully, carve out a new model for their flagships.
That said, it won’t be a monopoly on information ever again. What with the bloggers and citizen journalism taking root. The Iran elections brought o the fore a new phenomenon…citizen participation in journalism, or in short citizen journalism. Iranians send photos and videos across the worldwide web and gave access to millions who wanted to know what was happening in the ‘now’…something the print media would have got round to after editors and journalist had polished off their articles, edited out any unfriendly footage and doctored some of the material to put across ‘the right message’.
The presence of bloggers also complicates things for the old model of doing things in the news industry. No longer do people have to take what the editor and his sponsors want them to hear…no longer are people forced to wait, and no longer is the right to control information dissemination the sole privilege of ruling dictators and parties…anyone can be a newspaper, anyone can be a journalist, and anyone, can share his opinion.

That is the power of the web. As news aggregators take root...the future looks bright. We stand at the edge of a new dawn.

Article Source: http://gamblingarticlessite.com

3Way Marketing is an SEO service for Zimbabwe News sites

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated