The within secrets of free publicity for your online business

The first, and fundamental type of obtaining publicity is thru what
is called the press or news release. That is typically a one
web page story about your online business, your product/service or an
event/occurring related to your small business that's about to, or
has lately occurred. These publicity stories are usually
"shot-gunned" to all the various media: local newspapers, radio
and TV, and trade publications.

Problem primary is getting the people to whom you've sent
these publicity tales, to make use of them - publish or broadcast
them. And this leads us again to the "right manner " of writing
them and sending them in.

In every case, send a brief cowl letter addressed to the particular person
you want your material to be thought-about by... This means that
you ship your story to the city editor of the newspapers; the
information directors of the radio and TV stations; and the managing
editors of the assorted commerce publications. It would do you no
good what-so-ever, to ship your materials to the advertising,
circulation or business managers - describing how you're a
long-time advertiser, subscriber or listener. The most
vital factor is that you simply make contact with the one who has
the ultimate say as to what is to be revealed or broadcast, and at
the underside line - this person's use of your materials will
by some means make him a "hero" to his or her readers, viewers or
listeners.

The quilt letter ought to be a brief note. Go to a paper supplier
- inform him you want a hundred or so sheets of good bond paper -
eight half of by eleven" preferably in a pastel color resembling blue or ivory
- and that you want this paper cut into quarters, giving you a
grand total fo 400 sheets of word paper. "From the desk of..."
word sheets are too elaborate till the people you are contacting
get to know you - first time around, and until they use your
material, don't use these semi-formal notice sheets...

On this note sheet, start with the date throughout the top - skip a
couple of spaces and then rapidly inform the recipient of the
observe: the attached materials is new and needs to be of real
interest to his readers, viewers or listeners. We advise our
dealers and distributors of MONEY MAKING MAGIC - our regular
publication for critical wealth builders and additional earnings seekers
- to ship the next note to the editors and news directors
of the media in their areas:

"Here's one thing that 's new, and for a change, really useful,
to individuals trying to cope with inflation - the hovering prices of
dwelling - and those engaged in constructing extra income companies
of their own. Ought to be of actual worth - interest - to your
readers. Please take a look - any questions, or for those who want
extra data, give me a call at: (503) 666-5824..." Then, of
course, you skip about 4 areas, sort your title, your
enterprise name, and your handle - signal your identify above the place
you've typed it, and staple this notice in the higher right hand
nook of your news release. This observe must be typed and
double-spaced.

So now, you've acquired a cover letter, and you understand who to send it
to... We type up one such note, and take it to a near-by
quick-print shop. They xerox the note four occasions, past these
four-copies onto one sheet of paper, print 50 to 100 copies, and
lower the paper into individual notes, all for much less that $10... Do
not try to save money by photograph-copying or xeroxing - a
photograph-copy is a photo-copy is a photograph-copy, and will not do the
job for you...

Now you need the actual publicity release, which additionally should be
"correctly" written in case you expect it to be used by the media.
Above all else, there is a correct form or fashion to use, plus the
undeniable fact that it have to be typed, double-spaced, and quick - a few
half page in whole length.

About an inch from the top of the paper, with an inch and a half
margin on each side of the paper; from the left hand margin,
sort in all capital letters: PRESS RELEASE: Then, underline
these words. Instantly following the colon, but not in all
capital letters, put within the date. Always set the date forward
by a minimum of sooner or later after the day you propose to mail the release.

On the same line, however on the precise hand facet of the web page, and in
all capital letters, write the phrases, FOR FURTHER INFORMATION:
Underline this, and immediately below, but not in all capital
letters, kind your identify - your cellphone number - and your address...

Skip a couple of areas, then in all capital letters - centered
between the margins - kind a story headline, and underline it...
Skip a couple of areas, and from the left hand margin, all in
capital letters, sort the phrases, FOR IMMEDIATE RELEASE: From
there on, it is the information or publicity story itself.

You may write the headline before the story, after which a narrative to
match the headline - or the story before the headline, and then a
headline to suit the story - both method, it is basically the same
as writing an area advert or a gross sales letter... You entice consideration
and interest with the headline and fill within the details along with your
story.

Here's an example of the headlines we use on publicity blurbs
for MONEY MAKING MAGIC:

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