Why Do We Build Links And How Do Articles Lend a hand?

Most of the weight as to what terms are important to your website come not from what you say on your website pages, but what other web-sites say around you. And this is by how they link to you.

Each link has what is referred to as an anchor text - this is the piece of text that the reader will click on to use the link. But the search engines take a look at this anchor and use it as a vote for the website. So, if the anchor text is "search engine tips" then you have 1 vote for that term pointing to your website. Get enough votes and you will be top of the collection.

Historically, site owners have done this by running link exchange sites on their web sites. Mass exchanges, where you link to another web site in return for them linking to you. This was fine, but as with the content issue, everything to optimse a website needs to shout out 'natural'. Search engines could straightforwardly spot huge directories and most have no page rank and are useless.

So, we need a way of link building that gives natural links, ideally from web-sites that we are not enforced to link to in order to keep the link back in place. And the solution to this is article writing. I'll look at how and the other benefits later in the article.

So filling meta data and tags with keywords is old hat and link directories are out of the window because they have no value. But we need links and to do that we write articles. But, what is so good round article writing? Article writing undeniably does get sites to the top of search engine rankings, but that is merely one part of the story.

For many web-sites, there is a market of potential customers that spread far and wide and some of these are researching more information by reading article sites. Others may be looking for items and services and will stumble onto articles on directories.

Either group, if interested in the article, might then see the author's biography at the end of the article and then visit the author's website. With one recent brand new site, before it had even been cached by the search engines, I was able to get it up to 40 new unique visitors per day, only through people reading a handful of articles on 1 top article directory.

Also, given that a foremost incentive for writing articles is the search engine assistance, the plusses go on. Not merely does the article get printed on the directory that you submit it to, but other sites and sites will pick up the article, print it and link back to you.

So, we write articles for 2 reasons. First they are great with the search engines and boost our ranking position and second people will read them on the web-sites we submit them to and visit our websites. But how do we write them?

Article Source: http://gamblingarticlessite.com

Written by Keith Lunt, who provides a Merseyside Website Design service. For more Search engine optimisation points, call into the marketing blog.

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated