Why Google Might Ignore Site Wide Links

My own experiments with site wide links have convinced me that Google does indeed punish website wide links. Why even if, would this be a fair act?

I usually conduct building links experiments between the various web sites that I control and one recently has been about the effects of so called so wide links. By using a single link from a PR3 web site I was able to move a PR0 site further up the search engine results, but when I put the same link on lots of pages the PR0 web site dropped down to below where it had been before the experiment began. And this was with 20 links detected on a site of thousands of pages, which has been in existence for about 4 years.

To decide why site wide links can be a problem, first let's look at why site wide links may be used. There are a variety of situations:

1) You own both websites and want to link to the other for further information

2) You have paid another site owner to link to your own web site

3) You designed the site and want credit for the work

4) You designed the template that the site is using

When you look through the list of possible causes of web site wide links, it is a very limited list of reasons and all basically because there is several sort of connection from the site with the links to the web site linked to. There are not really loads of reasons why an present website might suddenly decide to place a link from every page of that web site to another website. Especially not if that link is placed in the footer (as in my experiment) or in the side navigation, for example in a Blogroll.

Now both of these are tried and tested techniques for gaining traffic. I use both on various web sites for traffic exchange and see the visitors arriving. For example, I have seen traffic jumping between my web sites via the blogroll links and my site design business has had lots of customers arrive who have seen and clicked on the link in the footer of another customer's site.

But this is not what Google is trying to count when it is looking at links. It is a pity really that we are being penalised for placing links for visitors! However, there are ways round this detrimental effect as my experiment also discovered.

I found out that by blocking the links from the search engines on all but the home page, then the position of the PR0 site did rise back again. It would appear that Google wants us to be honest on every link we place as to whether it is only for traffic, or whether we would like some authority placed on the link.

So, why would Google be ignoring these web site wide links - something that seemed to trigger with very few links? I suppose that it is because it is a way of identifying links merely for search engines. Rapidly built links across the site are fake links, but odd links here and there are maybe for real.

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If you want to know more about finding website visitors, call over to our website to learn more about affordable website traffic. There you will find load more ideas or you can read more of our website traffic articles if you prefer. Written by Keith Lunt

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