Why Might Outbound Links Possess Search Engine Muscle?

I have before now written around how I think that outbound links on a page might boost its influence on the search engines. I noticed the effects that outbound links had on a low ranking site as opposed to another that I run, without the outbound links, but with massive amounts of SEO work and a respectable page rank, not only on the home page but additionally on the inner pages.

So, what motive might there be for the search engines to raise your position only because you point to another page, perhaps on your own site, with the search terms in the anchor text?

It looks foolish, but it is a supposition that I have come back to several times looking at numerous web-sites covering different niches in excess of a couple of years. It does seem to work.

Looking at search engines, they survive by providing their visitors quality results. You come across the results you would like on a search engine and so use it repeatedly. They have to provide quality answer.

Say then, you are looking for "Acme Widgets". You want to find how to make one and search "how to make an Acme widget". What results would the search engines show you?

What the search engine does not recognize is what level you are interested in the information at. Are you wanting to make one for yourself, or do you want to determine how they are made for the reason that you are interested in the process. The results have to cover this answer for all people.

It is the same with a lot of searches. If you search for 'search engine optimise a website', do you want a step by step set of results, or someone that could tell you what is wanted and do it for you?

In both of these conditions, if you are sent to a page that gives you the high level review, perhaps a video of the manufacture or an SEO experts page, then the basic level query is clarified. If that website then links to the full details, say the step by step instructions, then you could dig deeper to find a fuller answer.

It has been acknowledged already that search engines like to send visitors to a page with the high level answer from where they could then dig deeper to a more complete answer. So, why do the search engines see that your page can provide the further fine points?

Well, the page itself must have an assessment of the search terms and there must be a link to other information. If this link includes the search terms on a page round those search terms, then it is potential that the target page provides further details about the subject.

And that is what makes me think that an outbound link on a website page might hold some weight at least with the search engines. Maybe not a load, but enough to tip the balance. Whether the link need to be on another site or whether it might safely be the same website, I am still working out!

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Written by Keith Lunt, who provides Southport Website Design. For more tips, call into the internet marketing blog and grab a free copy of our ebook!

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