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Why teeth bleaching is unregulated

By: Jeana Ready

This woman, who owned a trendy salon, believed that teeth whitening services would be a superb addition to her lineup of services such as eyelash extensions, temporary tattoos and custom makeup services to name a few. But this woman had to discontinue right after an inspector for the Alabama Board of Dental Examiners ordered her to, stating that she was committing something very illegal. Her ongoing court case with the state has waded into the murky part of regulating teeth whitening products that are seen today even in parlors and mall kiosks, all beyond the four corners of a dentist's office.

The dental industry claims it's a health and safety issue, the beauty parlors say the dentists are just trying to brush them out of a lucrative niche. This woman stated that as a business proprietor all she wanted was to give more services and bring in more people to her shop. And then to be threatened to be shut down before she really even had it going was more than a little frustrating, she said recently while blow drying a customer's freshly cut hair. The lady adamantly states that they are on the right side of the law and this is very much a cosmetic procedure.

But it was revealed by the current consumer adviser and spokesman for the American Dental Association, a dentist for over 43 years, that when it comes to those bleaching trays or ultraviolet lights, it's hard to tell if they are safe and hygienic. People now serving salons wear white coats and facilitate the whitening by handing customers the trays to put into their own mouths or adjust the lights over these people's teeth all on there own are becoming quite the trend. In totality, customers might wrongly think salon employees are health care professionals and the ADA is afraid of this. As to the level of disinfection and sterilization, we are not given a clear idea. Understand that you are dealing with something so unregulated.

It is now so common to see many of the whitening products now made available in stores for customers to apply on their own at home too. In due course we feel this boils down to a consumer rights matter as consumers should have the right to whiten their teeth as they want to just as long as the procedure is safe. Opting for teeth whitening at a beauty parlor or mall shop using bleaching trays or ultraviolet light means paying between a hundred to two hundred bucks. It can cost up to $400 and more at a dentist's office.

A Montgomery judge has ruled in favor of Alabama's dental board in a lawsuit brought by a company that supplies whitening products to salons and kiosk, finding that whitening constitutes the practice of dentistry and requires a license. This Birmingham attorney, the same one who represented the Alabama board in the case, revealed that this same matter is being dealt with in states like Louisiana, North Carolina, Minnesota, Wyoming and New Mexico, and that many have reached the same finale as this judge from Alabama.

Just this past month, the board of dentistry in Tennessee decided that whitening of teeth can only be performed by licensed dentists or hygienists and dental assistants under their direct administration after a slew of complaints involving mall kiosks. According to this man who owned a beauty parlor, it is just unfair how they are perceived to be practicing dentistry when they do not even touch their customers so they can never even touch these patrons? mouths either.

Ohio's dental board permitted this right after they have established that while they do have so many concerns about the freeforall use of the supplies, whitening done by those who are nondentists is still safe just as long as they do not touch the person's mouths and that these consumers are the ones who position the light alone and put the material on their own teeth all by themselves too. The board decided that simply providing a consumer with the materials to make a tray and demonstrating to them how to apply materials to their teeth for whitening aims is not what dentistry is all about.

The ADA spokesman said that he first saw such whitening being done on a cruise about seven years ago, but that the practice has really taken root within the past four or five years. He states that the American Dental Association has a policy but that's not enforceable in any way at all. Handling this is something that the dental boards and governments of states have to figure out.

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